Ruth Wood, Founder and Brand Director.

Ruth is the founder and creator of Crucial Food – a Clinical Nutritionist who is passionate about food, health + feeling good! Ruth travelled the world for several years and after working in the travel industry for 13 years, began studying clinical nutrition – and began a whole new path!

She worked for the Priory Group, and the BBC amongst others, before focusing on the creation of nutritious meals + detox programmes for private clients.

This proved really popular and lead to her achieving a long held dream, with the opening in 2015 of the crucial café In London w4 and now the growth of Crucial into deliveries and private catering.



Juliet Kane, Head of Operations.

Jules trained at Leith’s Cookery School aged 16 and went on to gain experience at the capital’s best restaurants including Le Gavroche, Bibendum and Mosiman’s as well as being mentored by Alistair Little. She’s a real foodie to the core.

When she was introduced to Ruth, she knew it was a perfect fit – being able to produce Crucial’s fresh, innovative food with Ruth’s nutrition knowledge – they make a dynamic duo!

With her previous roles including, Gail’s, Paramount Pictures HQ and running her own pub in South Devon, she’s a seasoned operator, focused on keeping the wheels turning all the time.



Crucial Food Kitchen Staff.

A fantastic multi-national team in our kitchen backs up Ruth and Jules.

Led by Head Chef, Faizel Kimera, all our team have a wealth of combined experience in kitchens across London. Faizel has a brilliant knowledge of food and attention to detail, as well as being fanatical about his ingredients and sourcing the best ones to be used in the Crucial Kitchen.