Ruth Wood, Founder and Brand Director.

Ruth is the founder and creator of Crucial Food – a Clinical Nutritionist who is passionate about food, health + feeling good! Ruth travelled the world for several years and after working in the travel industry for 13 years, began studying clinical nutrition – and began a whole new path!

She worked for the Priory Group, and the BBC amongst others, before focusing on the creation of nutritious meals + detox programmes for private clients.

This proved really popular and lead to her achieving a long held dream, with the opening in 2015 of the crucial café In London w4 and now the growth of Crucial into deliveries and private catering.


Crucial Food Staff.

A fantastic multi-national team in our kitchen.