Hello we are Crucial. We live for nutrition.

Nourish yourself with positive nutrition and healthy food.

Crucial Food has been established to provide nutritional advice and nutritionally balanced food.

Food is fun. But we also know that we need to take it seriously and make the right choices. Our bodies love fresh ingredients – the purer the food, the better they can repair themselves, get good energy and be happy.

Our quest is to help you be healthier by maintaining a way of eating that works long term. No faddy dieting – just making the right choice for you so you can love your food!


A little bit about me

I’m Ruth Wood – a Nutritionist.

Before becoming a nutritionist I travelled the world for 7 years and I worked in the travel industry for 12. They were amazing times and I loved every minute of it. As well as seeing great places and ‘living the dream’ I learnt about food and cooking.

Before I left to go travelling, I couldn’t really boil an egg, I didn’t know that fish could taste great without being from the chippy and had never tried anything remotely exotic like a passion fruit!

Travel helped to change this.

My interest in food and nutrition grew rapidly and I decided to have a change of direction going on to study at the Institute for Optimum Nutrition, qualifying in 2000 as a nutritionist (MBant, DipION). I’ve also been a tutor to trainee nutritionists for 8 years and present talks and seminars.

I have worked in a clinical capacity for the last 12 years providing nutritional advice and guidance to individual clients in a number of areas, including general health issues such as digestive complaints, stress and allergies.

As well as this I had a role as nutritionist in several rehabilitation clinics including the Priory Group. My job involved supporting patients (nutritionally) through various addictions and recovery, as well as an advisory role to autistic schools around the country.

I am also the consultant nutritionist for The Blooming Bunch, an antenatal group in West London.

Over the last couple of years whilst providing personal nutrition consultancy, I was asked by a couple of clients whether I knew a cook who could provide the food I was recommending. I put myself forward and Crucial Food began.

I offer my clients a nutritional consultation (if required) and a range of foods to suit their lifestyle and health requirements. This might be in the form of raw food, juicing and cleansing to help detoxify and cleanse or one-pot freezer meals for families and professionals with little time (or desire!) to cook.

I love nutrition. I love cooking.

I found my ideal job!




We care about your health, as well as great food

Crucial Cafe design

Most of us love the idea of eating well or at least, better. The hard bit is putting into action all the information we’re armed with – usually through lack of time, dislike of cooking or both.

It’s good to be excited about your food and Crucial knows about the importance of nutritional balance and making food taste good.

We are excited to announce we are opening The Crucial Cafe at The Hogarth Health Club on Airedale Avenue in Chiswick. We will be offering a range of super healthy meals, salads, drinks and snacks. Using only the highest quality fresh ingredients, sourced from local suppliers whenever possible, with organic free-range meat and fish.

We’re so excited about our partnership with The Hogarth, in line with everything you have come to expect from the Hogarth we also care about your health, as well as great food and how it makes you feel – this is our ethos.

We love raw food and you’ll find lots of fresh and exciting raw dishes at the Crucial Café. But don’t worry – if you’re in need some meaty hearty sustenance you wont miss out!

Crucial Cafe at the Hogarth

We will be serving Cold Pressed Juicess, Smoothies, RAW Superfood Salads, Soups, Wholesome bowls of goodness.

We look forward to being able to welcome you soon and will keep you posted on the date for our launch!!


Visit our archive

Certain Foods have a long standing reputation as being aphrodisiac. Well you don’t usually get a reputation without good reason! Here’s our favourite Crucial Food RAW chocolate recipe  – broken down into its various aphrodisiac properties. Ingredients 100g Cocoa butter 6 tbsp of Cacao Powder 2-4tbsp of Sweet Freedom small pinch of Himalayan pink salt or rock salt […]

Superfoods are foods considered to be nutrient dense – those that have health benefits greater than the raw food itself…. In other words they’re ‘mega’ healthy. But ‘Superfoods’ is a marketing term. It hasn’t come from years of scientific research. They’re fashionable – a bit like perms and mullets once were but thankfully with more […]

I’m a fan of raw food. It’s a big part of what we deliver at Crucial – raw food cleanses. We love them. But how beneficial and sustainable is a raw food diet 24 hours a day 7 days a week? Apart from the nutritional benefits, shouldn’t the psychological ones be considered too? I can’t […]

Hardcore Hangover Smoothie – for the ones really suffering! Ingredients 100ml coconut or filtered water 1 apple cored and chopped ½ small cucumber Handful of spinach or kale ½ avocado Juice of half a lemon 1 tbsp.honey/Sweet Freedom or Agave Syrups 1 tsp. extra-virgin coconut oil if you have it Thumb size piece of ginger […]

It’s the silly season and we’re not saying (of course!) to go and get wasted but where there’s booze the chances of a hangover are pretty strong.. Don’t just throw any old thing together… Here’s a couple of Crucial cures that can quickly help you rehydrate, detoxify and get rid of horrible hangover nausea. Strawberries […]

The sun’s out … a great start to the day – and to add to that sunshiny feeling, Vietnamese salad is on the Crucial menu today. I’m a big fan of Asian food it’s raw, refreshing and you just know it’s healthy. This salad takes me back to backpacking days spent on beaches, in the […]

I LOVE SOUP. Any time of year, thick and chunky, spicy and noodly, soup with the texture of baby food – I really love it. Even cold. Soup is just something that’s good for us that doesn’t take too much effort or require too much perfection in the preparation. You can pack it with protein […]

Exciting News! Crucial Food have been delivering The Raw Cleanse food parcels to the lovely people at Source over the past few months. They have enjoyed the food and the results so much they have kindly asked us to go into partnership with them on their mobile app that offers a digital lifestyle service. Source […]


If you have any questions or would like to place an order.

Please get in touch.


Phone   07966 195616
Email   ruth@crucialfood.com
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