Hello we are Crucial. We live for nutrition.
Nourish yourself with positive nutrition and healthy food.
Crucial Food has been established to provide nutritional advice and nutritionally balanced food.
Food is fun. But we also know that we need to take it seriously and make the right choices. Our bodies love fresh ingredients – the purer the food, the better they can repair themselves, get good energy and be happy.
Our quest is to help you be healthier by maintaining a way of eating that works long term. No faddy dieting – just making the right choice for you so you can love your food!
A little bit about me
I’m Ruth Wood – a Nutritionist.
Before becoming a nutritionist I travelled the world for 7 years and I worked in the travel industry for 12. They were amazing times and I loved every minute of it. As well as seeing great places and ‘living the dream’ I learnt about food and cooking.
Before I left to go travelling, I couldn’t really boil an egg, I didn’t know that fish could taste great without being from the chippy and had never tried anything remotely exotic like a passion fruit!
Travel helped to change this.
My interest in food and nutrition grew rapidly and I decided to have a change of direction going on to study at the Institute for Optimum Nutrition, qualifying in 2000 as a nutritionist (MBant, DipION). I’ve also been a tutor to trainee nutritionists for 8 years and present talks and seminars.
I have worked in a clinical capacity for the last 12 years providing nutritional advice and guidance to individual clients in a number of areas, including general health issues such as digestive complaints, stress and allergies.
As well as this I had a role as nutritionist in several rehabilitation clinics including the Priory Group. My job involved supporting patients (nutritionally) through various addictions and recovery, as well as an advisory role to autistic schools around the country.
I am also the consultant nutritionist for The Blooming Bunch, an antenatal group in West London.
Over the last couple of years whilst providing personal nutrition consultancy, I was asked by a couple of clients whether I knew a cook who could provide the food I was recommending. I put myself forward and Crucial Food began.
I offer my clients a nutritional consultation (if required) and a range of foods to suit their lifestyle and health requirements. This might be in the form of raw food, juicing and cleansing to help detoxify and cleanse or one-pot freezer meals for families and professionals with little time (or desire!) to cook.
I love nutrition. I love cooking.
I found my ideal job!
Don’t dig your grave with your own knife and fork
Most of us love the idea of eating well or at least, better.
The hard bit is putting into action all the information we’re armed with – usually through lack of time, dislike of cooking or both.
It’s good to be excited about your food and Crucial knows about the importance of nutritional balance and making food taste good.
The food is made with a Crucial nutritional brain, and attention and can be personalised to suit your own goals.
Crucial Food for the freezer is delivered to you for a minimum of 10 days.
Crucial Food for the fridge is delivered to you for a minimum of 3 days.
We deliver to the following postcode areas :
W3 W4 W6 W12 TW1 TW2 TW3 TW7 TW8 TW9 TW10 SW13 SW14.
Ask about other areas, we are flexible!
Please get in touch to find out costs and more.
Crucial Food for the freezer
Lunches and dinners • 10 days • 20 days • 30 days • 90 days
Crucial Food for the fridge
Breakfast, lunch and dinner • 3 days
Crucial Cafe at the Hogarth
Coming Spring 2015
We are really excited about our new partnership with The Hogarth Health Club.
In line with everything you have come to expect from The Hogarth, we also care about your health, as well as great food and how it makes you feel – this is our ethos.
My passion for food and its benefits continues to grow and, with 14 years experience combining my scientific understanding with my love of cooking, I hope to show that nutritious and healthy food can also be really tasty.
At Crucial, we love raw food and this will form a large part of our menu at the Crucial Café, but if you prefer your food more ‘meaty’ and cooked, you’ll be able to get that too.
The menu will include a broad range of choice including dairy-free, sugar-free, veggie, vegan and paleo – because we’re all different!
We want you to remember us. A visit to the Crucial Café should be an experience, where service and aesthetics are important too. We aim to create a friendly, relaxed environment where you can enjoy hanging out with us and we look forward to welcoming you with open arms…..and an open mind!
Crucial Food – Nutrition for Life
Ruth Wood – Clinical Nutritionist